introduction
According to a report by Colliers International "Impact of Artificial Intelligence on the Real Estate Industry" at the end of 2017, the development of artificial intelligence has had a huge impact on industry, hospitality, retail and real estate. In the next 20 years, the probability of real estate agents being replaced by machines is as high as 86%. In other words, in the near future, robots or AI are very likely to replace human beings and become the best real estate agent.Traditional real estate marketing relies more on manpower marketing. Things like, missed number calls, wechat group did not respond in time, inefficient to bring customers to see the house, not only waste time and energy, but also greatly reduce efficiency. Traditional real estate marketing will be changed in the era of artificial intelligence!
Artificial intelligence assistant
Traditional real estate agents push listing information by phone, group texting, or WeChat group, moments, .etc. These methods are only passive for the user. Many intermediary brokers complain about the problem of getting information in the circle of friends or WeChat group; if they send more, they will bother customers and friends, and even be dismissed by them; if they send less, they will not be informative and efficient.Smarter and more flexible real estate agents are needed in the current market. In this wave of technology represented by artificial intelligence, AI will help real estate brokers in the following ways:
1) Accurately tap potential customers to buy or sell. Real estate agents need to rely on the support of artificial intelligence to analyze and evaluate the information on the purchase and sale of existing users and potential users, through the collected data and AI algorithms; accurately locate the buyers and sellers; and provide personalized customized synchronization services. Efficiently complete the transaction link and increase the business turnover rate.
2) Optimize the shopping guide consultation. As a consulting service industry, traditional real estate agency activities generally require brokers to accompany customers to see the room. Such efficiency is somewhat outdated in the era of artificial intelligence. Through AI, we provide customers with personalized housing solutions, such as 720° panoramic viewing, VR stereo viewing, 7/24 round-the-clock service. While reducing time-consuming and laborious repetitive one-on-one face-to-face shopping guides, real estate agents can focus on solving individual customer issues.
3) Digital instruments shorten the process of buying and selling real estate. In the process of buying or selling a house, a large number of legal documents and supporting materials need to be signed. Natural language processing and image recognition technology can quickly scan the transaction documents, digitally process and process the information. With this automated means, the sellers and buyers can purchase houses. Both the intermediary and the intermediary can save a lot of time-consuming and laborious steps in this process.
Conclusion
In addition to the need to master the latest knowledge in the business, real estate agents also need to keep pace with the times in marketing, making full use of the channel advantages of the mobile internet, so that they can always be at the forefront of industry.Using artificial intelligence in real estate may change the rules of the game. Although only customers can see things intuitively, VR has emerged, and robot bots can answer questions about housing size, rental terms, and other topics of interest to customers. As machine learning continues to evolve, these bots are able to answer more subtle queries. This change is happening in the entire real estate sector.
However, artificial intelligence will assist the work of real estate agents, not to replace them. Human being is still in charge, at least in the negotiation of the final purchase contract. The professional knowledge of the broker plays an irreplaceable role in the transaction process. Artificial intelligence and brokers/agents should cooperate in a “hand in hand” manner. After all, sometimes the inner emotional factors will play a critical role in the sale of the house, and this is precisely the AI has not been able to do so for the time being.
